Thought leader insights on all things related to predicting clients at risk and at opportunity to grow.
Relevant for B2B companies interested in extending their Customer Life Time Value (LTV) and improve their Net Revenue Churn.
NPS has been the golden standard since its commencement almost 20 years ago where Fred Reichheld and Bain introduced it to assess consumers' likelihood to recommend products. Several consulting companies have since brought NPS into the B2B vertical.
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